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From ‘Tell It’ to ‘Sell It’
Publicity is an essential element for a book’s success
In today’s inundated book market, one of the most frequent errors made
by authors is to rely exclusively on self-promotional efforts.
While it is essential for authors to be proactive in the promotion
of their books, working with established publicists ensures broader
media opportunities.
Having been involved in book publicity for more than 12 years, we have cultivated personal and professional media contacts to aid authors in
receiving regional and national media coverage in radio,
television, Internet, and print markets.
Author Websites
A proactive approach to self-promotion
A wise choice for the proactive author is the creation of a user-friendly and easy-to-navigate website,
one kept fresh by frequent updates. We encourage all authors to establish an Internet presence.
An author's website should offer not only links for book orders, it
should also include book excerpts, a calendar noting past/present/future
media engagements, an author bio and photo, and additional content related
to the topic of the book.
For example, in the case of a non-fiction book about home schooling, an
author might create a web page with up-to-date news headlines related to
that topic, and perhaps offer an additional page of links to popular
online lesson plan sites. This
added content draws general visitors to the website who are then alerted
to the existence of a book on the topic.
Another wise marketing technique is to create a section on how (and how not) to get a book
published. This type of
information sharing will be valuable for all writers, especially in the
case of warning authors away from unscrupulous publishers (a wonderful
resource for the latter is Preditors
and Editors). Before
signing a publishing contract, a writer should always perform thorough research on the company in
question.
The bottom line is that authors are their books' best champions. When you need publicity assistance,
we are here to consult with authors to steer their books on
the road to success.
Also, should you need assistance with creating a website or researching a publishing
company, please contact us for consultation; we offer
inexpensive research services.
Some of our past clients' websites include:
Venture
to the Smokies
by Sloan Heermance
Peace
Amidst Conflict
by Rene Reid
Escape
from the Happy Cannibal
by Ron Miller
All three are excellent examples of
comprehensive author websites.
Second Edits
Does your book need an edit review?
We have seen many a manuscript edited through a publisher that is returned
to the author with punctuation, spelling, and grammatical errors still in
evidence; these situations sometimes occur when publishers send overflow
editing to independent contractors.
Small
publishing firms often outsource all editing to third party contractors,
and while
some of these independent editors are consummate professionals, some are
not as skilled in editing as others.
Therefore, if concerns arise after examining a publisher’s final
edit, keep in mind the possible need for an edit review.
Should the need for one appear evident, please contact us to
discuss a second edit.
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